Keep the bike, upgrade the wheels

New wheels are a great way to upgrade, while keeping your bike for a few more years.

We all get the upgrade itch and yearn for a new bike, even though there’s not really anything wrong with the one we have. Right?

Channel that inner FOMO and consider the advantages that a new set of wheels may offer:

• Upgrading your wheels is less expensive than upgrading to a new bike
• Lighter weight wheels (means better climbing and acceleration)
• Wider rims (means better traction and comfort)
• Modern design (means better road and MTB tubeless performance, and 12-speed drivetrain compatibility)
• More durable rims and hubs (means less trailside frustration and bike shop repair bills)

Most people also appreciate the aesthetic possibilities – yes, new wheels can make your bike look way better!

With new wheels, your bike will look and handle like new (or better) without having to invest in a new bike (which comes with mediocre wheels anyways)

Another plus is that when you do decide to ditch the old ride for a new one, chances are good that you can keep your custom wheels for use on your new bike.

If you’re a road cyclist, think about upgrading to wheels with a more aerodynamic profile. This WILL make you faster as you’ll use fewer watts to maintain speed.

If you’re a mountain biker, think about upgrading to wheels which are much lighter than stock, or have wider rims, which will improve handling, traction and comfort.

Just think about it 🙂