I’m passionate about building wheels, that’s why I do what I do.

There’s something magical about starting with a handful of spokes and nipples, a couple of hubs and rims – and a few hours later having a set of beautiful wheels, ready to be ridden.

I’m also passionate about helping cyclists get the most enjoyment, satisfaction, reliability and performance out of their bikes – much of this depends on the wheels.

My mission is to help you, the rider, get the most out of your road, gravel or mountain bike by building you the best possible wheels to suit your bike, your riding style, your taste and your budget.

Bike brands have to hit a certain price point for the bikes they sell – this means there are always compromises, and the easiest way to save cost is to spec inferior, cheap wheels.

Too many bikes are sold with sub-standard wheels which do nothing good for the riding experience. Your wheels are the most important component on your bike, as they work with your drive train, suspension and braking systems simultaneously.

Your wheels are what connect your bike to the road or trail. If your wheels are weak, they flex and you lose power. If they are too heavy, they need too much energy to get rolling.

I also do bicycle wheel repairs, so let me know if you have a wobbly rim or are breaking spokes.