Custom wheels

Our philosophy of #ridecustom is one where you get to choose the right wheels for your riding style, budget and needs. You choose – we build.

We have partnered with some of the world’s best brands and can build you a light, strong, top end wheel set or simply a reliable set for training or commuting. We lace the wheels by hand, ensuring even spoke tension, perfect lateral and radial trueness, and above all, longevity and reliability – as well as the ability to choose your desired rim, spoke and hub combination.

We can supply all of the parts and do the build or you are welcome to supply the rims, hubs and spokes. Our commitment is to provide the most well-built wheels possible, that will serve you well for years to come and give you a worry-free riding experience.

Check out our blog to see completed builds, as they happen.